The current project explores the link between tainted occupations and dehumanizing images of workers, namely non-human representations of them. We have focused on objectification (i.e., the consideration of others as objects) and biologization (i.e., the consideration of others as contagious entites; see also this project) and have demonstrated that repetitive, fragmented, and other-directed activities lead to an objectified image of workers. Also, dirty work environments and feelings of disgust increase the association of workers with biological metaphors.
These findings can contribute to improving workplace policies and public discourse around stigmatized professions. Understanding how certain job features foster dehumanizing perceptions can support efforts to enhance workers' dignity, inform training for managers and HR professionals, and guide communication strategies aimed at reducing occupational stigma.