Pictures as weapons: Delegitimization strategies in the visual propaganda of Forza Nuova

Journal article

Roberta Rosa Valtorta, Giorgio Signorato, Chiara Volpato
Psicologia Sociale - Social Psychology Theory & Research, 2, 259-280, 2019

DOI: 10.1482/94268

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APA Click to copy
Valtorta, R. R., Signorato, G., & Volpato, C. (2019). Pictures as weapons: Delegitimization strategies in the visual propaganda of Forza Nuova. Psicologia Sociale - Social Psychology Theory &Amp; Research, 2, 259-280. https://doi.org/10.1482/94268

Chicago/Turabian Click to copy
Valtorta, Roberta Rosa, Giorgio Signorato, and Chiara Volpato. “Pictures as Weapons: Delegitimization Strategies in the Visual Propaganda of Forza Nuova.” Psicologia Sociale - Social Psychology Theory & Research 2, 259-280 (2019).

MLA Click to copy
Valtorta, Roberta Rosa, et al. “Pictures as Weapons: Delegitimization Strategies in the Visual Propaganda of Forza Nuova.” Psicologia Sociale - Social Psychology Theory &Amp; Research, vol. 2, 259-280, 2019, doi:10.1482/94268.

BibTeX Click to copy

@article{roberta2019a,
  title = {Pictures as weapons: Delegitimization strategies in the visual propaganda of Forza Nuova},
  year = {2019},
  journal = {Psicologia Sociale - Social Psychology Theory & Research},
  volume = {2, 259-280},
  doi = {10.1482/94268},
  author = {Valtorta, Roberta Rosa and Signorato, Giorgio and Volpato, Chiara}
}

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This publication is in Italian.

Abstract

The present study investigated how posters used in Italian right-wing propaganda spread the belief that specific target groups deserved to be marginalized and excluded. Taking the theory of delegitimization (Bar-Tal, 1989) as the theoretical framework, we analyzed 179 visual images employed by Forza Nuova, a famous Italian far-right political party, during the period 2000-2018. Findings indicate that seven of the eight strategies of delegitimization were used. Furthermore, by using correspondence analysis, we found that every delegitimization process was strategically applied to each delegitimized target. Theoretical and practical implications are discussed also regarding the comparison with similar studies conducted in the past.